UK Trades
The phone rings while you're under a sink.
In a trade business the enquiry pipeline is one thing: the phone. And it rings hardest when both hands are busy.
Managed AI Reception from £500 setup + £149/month — the reception product specifically
The problem
Three ways a job walks.
Nobody misses calls out of carelessness. They are missed because the work that pays is happening at the same time — and voicemail is not a system, it is a hope.
On the tools
The phone rings mid-job. Answering properly means stopping; not answering means the caller rings the next name on the list.
Out of hours
Evening and weekend calls are often the urgent ones — the ones people pay a premium for and will not wait on.
Overflow
Two calls at once. One gets answered. The other is a coin toss.
What we set up
It answers while you carry on.
Overflow and out-of-hours calls answered in your business's name, covering the services, hours and area you agree in advance. It captures what the job is and how urgent it is, and sends the details to your team before the caller has put the phone down.
ALF OS, recorded — sample data
What is set up, exactly
- Your services, coverage area and hours built in
- Urgency and job detail captured, not just a name
- Tested by you before any call is forwarded
- Your existing number stays yours
From £500 setup + £149/month for the reception product, fully managed.
Beyond the phone
An audit looks wider than calls — how enquiries are captured and routed, what happens to follow-up, which repetitive admin recurs, and what the software you already pay for could be doing. Where the enquiry journey itself is the weak link, a website can be scoped as supporting infrastructure alongside it.
AI Opportunity Audit and Roadmap →Before you buy an audit
A paid audit is not mandatory here. If you already know the missed calls are the problem, go straight to the receptionist and keep the audit fee. The audit is for when something is clearly costing you and the cause is not obvious.